WHAT IS THE SECRET?

Hot off the press, just had an email tipoff about a unique web-based film event. Can't vouch for the movie contents because I haven't seen it yet! (After all, I'm too busy bringing this Breaking News to you good people As It Happens.) The promo blurb is reproduced below. But clearly it's one of those cosmic, meaning-of-life type things. Possibly comparable with 'What The Bleep Do We Know?' And possibly, like that, fascinating but not necessarily to be swallowed whole without chewing hard first and even spitting some bits out.

What's cool though is:

1. Its called "What is the Secret?" Now, as I'm a Magician, you will probably not need to be a Mind Reader to work out which phrase I tend to hear rather frequently. Yup, you got it, Uri. Be interesting to hear their answer for a change.

2. I don't even care too much about the content, because the access technology is just awesome. It's truly like watching DVD quality, but live over the internet. The trailer looks very impressive and loads pretty much instantly. Again, more details appear below. If you don't want to see the movie, just watch the trailer over and over and marvel at some REAL magic! How do they do that one? Now that's a secret I would truly love to have.

Here's the Big Sell:

"...This new film is called The Secret and it reveals The Secret known and used by every great man or woman in history. This Secret is behind all financial fortunes, all great inventions, all great organizations, all happiness, all inner peace--all great endeavors of any kind. We are extremely pleased and excited to announce that The Secret is to made its eagerly awaited international debut in a revolutionary world movie launch today, Thursday, March 23rd.The trailers as well as the full-length movie can be viewed on your computer. This is courtesy of VIVIDAS video technology which delivers the power of full screen, broadcast quality pictures and sound direct to your computer. For broadband users it will be just like switching on the TV - you just click and it plays - no downloading required. This technology is unique in the world and is being utilized by Disney, Dreamworks and Universal Studios for their movie trailers. Due to 3rd party contractual restrictions, users in Australia, New Zealand and Papua New Guinea will not be able to watch the movie or purchase DVDs at this time. These countries can look forward to a movie release in a different medium."